This watch is fun, funky, and fashionable! It comes in an array of colors such as plum, indigo, raspberry and sand, and has a fresh, stylish look. Aside from its aesthetics this watch keeps up with you and your active lifestyle through activity tracking features such as steps, calories burnt, distance, and even sleep duration and cycles. It allows you to set reminders for when you have been inactive for too long, and when you connect it to the Runtastic online community, you can view your progress and activity and share it with friends too. Last, but certainly not least, it has a battery life to up to 6 months (which is then exchangeable), so no need to stress about charging the watch every few days. See, simple and straightforward just as Runtastic claims!